Join the waitlist →
The ocean always brings gifts.
The hero is PDRN — the marine ingredient behind Korea's glass-skin obsession — backed by the supporting ingredients your skin actually wants. Korea's all in. America mostly hasn't met it yet. We're fixing that.
“Skincare goes in, not just on.”
Skincare you swallow.
PDRN from the sea,
plus the actives your skin actually wants
— ‘one capsule’, done.
We believe “The tide goes both ways.”
A portion of every bottle goes to marine conservation
— and you can pick where.
Save your skin,
Save our mascot Chum’s Friends (and Home)
Hi, I'm Hyojeong.
I’ve always believed skincare is a small act of love — the kind you give yourself, and the kind you give back. I made Ato by Ara, a female-owned brand, because I wanted that whole feeling in one honest bottle: good for your skin, and good to the ocean it came from. I can’t wait to share it with you.
— Hyojeong, founder
Join our community
“The School”
Waitlist members get first access, the full story, and something at launch we're not talking about yet.
No spam. We're a skincare brand, not your ex.
Somewhere below the surface, a salmon named Chum is watching. He has opinions.
“I have a LOT of opinions.”